The type of color scheme used are complementary colors. Colors such as soft baby blue with a combination of navy blue. White and blue are the base colors.It doesn't make me feel scared at all. I guess when you are familiar with the character you get used to Joker being an insufferable oblivion of fear. I think the color ridicules itself because it isn't necessarily dark or scary. I don't know I have mixed feelings but I'm not scared. They used warm and cool colors, it makes me happy.
Only because these are just stills, more often than not, these posters are shown with other character posters and are placed all together. Knowing that it is Batman (which the symbol of the bat gives away) obviously the genre of the film is action. It is a movie based on a comic and targets most fans.
The focal point is Joker because he's one of the main characters that plays a vital role in the Dark Knight. He's the ultimate nemesis of Batman and in my opinion the best villain in comic book history.
I feel as if I need to watch this movie so bad, everyone at the time The Dark knight was coming out everyone was excited and in the end of Batman Begins Lieutenant Gordon shows The Caped Crusader a Joker card. So we all knew there was a sequel and we were all getting ready for Joker but the character itself is not just legendary but when you see the film and Heath's performance. Words cannot express how phenomenal he was. I SAW IT THREE TIMES. The poster makes you feel like the movie will be just as epic as the first one. Is the poster very effective? In a scale of one to 10? 10 Therefore it was beyond effective especially to those who are hardcore fans. Some fans jumped out of fear that they changed the jokers appearance, I still favor the other Joker but I guess Christopher Nolan was going for a modern, edgy look to the Joker. Some comics started to draw Nolan's Joker now a days. If only Bob Kane was alive to see this.